Bowel Cancer UK

Colonoscopy plays such a crucial part in saving lives through the early detection of bowel cancer. But too many patients, often out of embarrassment or fear, fail to make it to their colonoscopy appointments. Our brief from Bowel Cancer UK was to turn that around by simultaneously normalising the procedure and accentuating its vital importance.

Based on detailed research among both patients and colonoscopy nurses, the ‘Colonoscopy Confidence’ campaign warmly and frankly encourages patients to challenge their pre-conceived ideas about screening. It uses real patient stories – conveyed in films, photography and social media cards – along with a beautiful animation to sell the compelling positives of the procedure everyone loves to hate.