Norgine
How do you galvanise the colleagues and partners around a single inspiring purpose at a fast growing pharmaceutical company?
Because patients inspire us
CLIENT
Norgine
Brand Identity
Copywriting
Film
Marketing
Presentations
EXPERTISE
As a very long established European pharma with a reputation for agility and energy, Norgine is on an ambitious growth trajectory. Our brief has been to support that drive with a thorough-going brand refresh and a stronger, more powerfully articulated sense of purpose.
Our Big Idea – ‘Because patients inspire us’ – evokes the human motivation behind Norgine’s product and growth strategy. We’ve then brought that to life with an emotive brand poem, a new, story-led brand film and a branding system which revolves around a warmer, more human selection of icons and shapes, a richer set of colours and a carefully curated library of authentic people photography.
