Sea Cadets
How can we inspire children and adults to get involved with their local Sea Cadets unit?
New Crew, New You
CLIENT
Sea Cadets
Brand Identity
Copywriting
Editorial
Film
Photography
Social Media
EXPERTISE
How do you get young people off the couch, out of that stay-at-home mindset and into the great outdoors? Our work for The Sea Cadets – funded by the Department for Digital, Culture, Media and Sport – was all about helping build Junior sections in areas with poor provision of outdoor activities for children.
Our qualitative research phase identified the crux of the matter: the way the combination of comradeship, respect and outdoor challenge visibly transforms both juniors and adult volunteers. We brought that to life with a Big Idea – New Crew, New You – and a multi-channel campaign that was all about personal growth. Photography, films, print and social media assets highlight the joy of trying something new, and the endless possibilities beyond that first step outside your comfort zone.
